Real Estate Marketing Strategies in Maryland: More Than Just a Yard Sign
- Kat Moore — The German Realtor®
- Sep 19
- 2 min read
If you’ve ever thought selling a home meant sticking a “For Sale” sign in the yard and crossing your fingers—well, you’re half right. 😅 A sign helps. But in today’s market, you need a marketing strategy that works harder than just hoping the right buyer drives by.
Here’s how I (and successful realtors in Maryland) actually get homes sold.
Step 1: Professional Photos (Because iPhone Snaps Won’t Cut It)
First impressions matter. Grainy, dimly lit photos? Buyers scroll right past.✨ Pro photos showcase your home’s best features and make it shine online.
Step 2: Virtual Tours & FaceTime Walkthroughs
Welcome to the future. 🖥️
Virtual 3D tours let buyers “walk through” your home at midnight in their pajamas.
FaceTime walkthroughs (with me) give long-distance buyers the real scoop: the light, the layout, and yes—even if the basement smells funky.
Step 3: Staging (or at Least De-Cluttering)
No, you don’t need to rent a whole new living room set. But you do need to show off space, not stuff. Pro tip: If buyers can’t see your countertops, they can’t imagine themselves making crab cakes in your kitchen. 🦀
Step 4: Online Exposure (Where Buyers Are Actually Looking)
Buyers don’t drive neighborhoods anymore—they scroll. Your home gets pushed out on:
The MLS (Multiple Listing Service)
Zillow, Realtor.com, Redfin, etc.
Social media ads (hello, targeted Facebook and Instagram campaigns 📱). That means more eyes, more clicks, more showings.
Step 5: Local + Niche Marketing
This is where I add a personal touch:
Military relocation marketing → Targeting families on PCS orders.
Bilingual marketing (English + German) → Because yes, there are German buyers moving here, and I speak their language.
Community outreach → Nextdoor, local groups, and networking that brings in buyers you won’t find on Zillow.
Step 6: Open Houses (With Strategy, Not Just Cookies)
Sure, cookies smell nice 🍪, but today’s open house is about creating buzz and energy. Done right, it builds urgency—and sometimes even sparks a bidding war.
Why a Strategy Matters
Selling your home without a marketing plan is like trying to host a dinner party without sending invitations. The food might be amazing, but if no one knows about it… 🤷♀️
A strong real estate marketing strategy means:✅ More eyes on your home✅ Faster sales✅ Better offers
The Kat Walk to Homeownership (and Selling)
If you’re thinking about selling your home in Maryland, don’t settle for just a yard sign. Let’s put together a strategy that combines professional marketing tools with my local expertise—and maybe just a dash of humor to keep the process from feeling stressful. 😉
📞 Ready to talk strategy? Let’s chat today.
Kat Moore | Realtor | Advisor
Samson Properties📞 410-414-5967 (cell), 443-975-7555 (office)
The Kat Walk To Homeownership
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